In May 2018, Image Comics and its imprint Skybound Entertainment, the company that has driven development of The Walking Dead comic series since 2010, jointly announced The Walking Dead Day. The fan-oriented event was for October 13, 2018 and coincided with the release of a Walking Dead #1 15th Anniversary Variant Edition, with cover art by Charlie Adlard. A select number of The Walking Dead Day participating local comic shops became part of the comic's story line, with their own special edition of Adlard's anniversary cover, featuring the store's logo incorporated into the cover art. The company also noted that additional limited edition collectibles and festivities would be announced at a future date, prior to the October 2018 event.[11]