Since then, survival horror games have been few and far between. Their controls, mechanics, challenges, and slow, methodical, cerebral gameplay have fallen out of favor with Call of Duty-chugging frat boys and casual gamers who can't go 20 seconds without entering a "kill streak". The lack of popularity for traditional survival horror isn't because they are bad games; rather, it's because they just don't sell as well as over-the-top spectacle shooters like Uncharted and Gears of War. It's a niche market, but publishers expect them to be massive mainstream blockbusters. So when a game like Dead Space is critically acclaimed, but doesn't meet the sales goals that EA had set for it, the entire genre is seen as "failing" by major publishers.