This set is a tie-in with The Walking Dead franchise, which includes a comic book series, television series, web series, films, novels, video games, and various other media such as audiobooks and soundtracks. It features a post-apocalyptic world where the undead, known as walkers, have taken over. Entertainment One, the producing company of The Walking Dead, is owned by Hasbro. Hasbro is also the owner of Wizards of the Coast.