Apple shipped its much anticipated new line of MacBook Pros during late October of last year. Many cheered, few booed, and most of us simply wished we had more discretionary income to buy these new fancy machines. The common negative feedbacks regarded the high floor price, the low hardware ceilings, and the irrelevant technology in the middle. Although Apple reported record-breaking sales figures, many of the potential consumers are still holding out. Beyond pricing strategy, Apple needs to understand its consumers better and organize its MacBook (Pro) line-up accordingly.