Initial sales of the BlackBerry Torch were slow to moderate, with AT&T Wireless Operations president expressing some disappointment in the sales stating that he was "surprised there hasn't been a faster adoption" of the smart phone by the public.[17] Estimates put sales at somewhere between 100,000 and 150,000 devices sold during the first week of release.[18] However, sales reportedly improved in the months following the release and RIM shipped a record amount of smart phones in the final quarter of 2010.[19] The BlackBerry Torch placed 6th place on Wirefly's annual top ten selling smart phones list for 2010, selling more than Motorola's Droid 2 and Samsung's Galaxy S Fascinate, but behind devices like the Evo 4G and Droid Incredible.[20]