Telemundo differentiated itself from its main competitor, Univision, by prioritizing programming produced in the United States. However, the network struggled to capture a stable viewer base and filed for bankruptcy in 1993. Telemundo continued to face low ratings and financial difficulties until NBC Universal Media Group purchased the network in 2001. The financial support of NBC helped Telemundo grow its programming, expand its news division and reach new markets across the country. The network continues to compete with Univision and remains committed to its U.S.-based production model. The Telemundo network has expanded to reach a global audience through Telemundo Internacional and a digital audience through Telemundo Digital Media's Internet and mobile device platforms.[2][4]