The launch of the Fish Pic Badge coincides with the annual release of Busch Light's limited edition Fishing Cans, and the partnership serves as a moment to celebrate anglers who are casting their lines in the world of online dating and share a love of the great outdoors. While fish pics have gotten a bad rap over the years, a recent Plenty of Fish survey of more than 12,000 US-based members revealed that nearly 25% are actually more likely to message someone if their profile features a fish pic.