A poorly designed world would make the repeated requirement of starting over upon death in game a serious pain in the butt, but Willamette Mall keeps players coming back for more due to its great design, entertaining attractions, and wonderful sense of space. You know what--after thinking about this further, forget Frank West. Willamette Mall, you truly ARE the star of Dead Rising. It's why you're my pick for the best mall level, stage, area, place, etc. in a video game.