In an attempt to shed light on the subject, Abreu-Novais and Arcodia (2013)Abreu-Novais, M., & Arcodia, C. (2013). Music festival motivators for attendance. Developing an agenda for research. International Journal of Event and Festival Management, 8(1), 34-48. reviewed 29 studies and concluded that there are seven general dimensions of the principal motivations for attending music festivals: socialisation, family togetherness, escape/relaxation, excitement/entertainment, novelty of the event, cultural exploration, and some very specific motivators depending on the type of event, such as sports in sporting events or music in musical events.