Steve Jobs saw the opportunity to open a digital marketplace for music due to the rising popularity of easily downloadable tracks.[6][7][8][9] In 2002, Jobs made an agreement with the five major record labels to offer their content through iTunes.[10] The iTunes Music Store (later iTunes Store) was introduced by Jobs at a special Apple music event in April 2003.[11][12] Music could be purchased in the iTunes application, and purchases were playable in iTunes or on the iPod. The store was initially available to Mac computers,[13] and was later expanded to Microsoft Windows in October 2003 when iTunes for Windows was launched.[14]