Sentry selected El Paso to enhance its presence in the western part of the country to better serve and grow its customer base. The company will be located in the 60,000-square-foot-building at 1575 Resler Drive in northwestern El Paso. Sentry expects to hire 30 employees by the end of this year and anticipates employing up to 300 employees by 2028. This includes claims and customer service representatives, managers, support staff and information technology workers.