I've seen all sorts of tricks. I saw one FSO promise to help emerging franchises sell more than 100 units in under two years, which is unsustainable for most new brands. I've also seen FSOs and brokers misrepresent or downplay the time commitment needed to open a unit, claiming that people can run it as a passive investment. That may be possible for a limited number of brands, but most franchises are full-time work.