Hawk's process for choosing sponsors is alarmingly straightforward - he looks back to himself as a youth and acts accordingly. It seems simplistic for a millionaire to decide on his sponsors by judging them against his views as a kid, but since his professional career started at 14, Hawk has been the poster-boy for teenage skaters, and remains the eternal teenager himself in many ways, including his insistence that, despite the pay, he lives to skate. "I started out skating as a dirty, ratty little kid, and I'm still rolling around. I never expected to make a career out of it."