Over the past decade, the landscape of consumer behavior has undergone a seismic shift, marked by a transition from traditional brick-and-mortar shopping to a more digitally-oriented e-commerce model. This transformation has been driven by various factors, including technological advancements, changes in demographics and lifestyles, and recent global events such as the COVID-19 pandemic. Understanding the nuances of this shift is crucial for businesses looking to adapt and thrive in the dynamic world of retail.