The FTC has also set certain regulations on when one can be called. Cold calling can only be done in between 8 a.m. and 9 p.m. The caller is also required by law to tell the customer who they are and what organization they represent. This includes clarifying if the organization is a for-profit organization or charity. The salesperson also must reveal all information about the product they are selling. This means that they are legally required not to lie.[12]