The answer is interesting. First, the desire of American companies to save money went so far it actually turned out to be a detriment to their business. US consumers were unimpressed by the laser focus on saving money rather than providing great customer service, and American call centers were faced with a choice: Either continue seeking the lowest operational costs possible and risk going out of business, or invest in better customer service. They chose the latter, which has put the US back on the map as a nation with sought-after IT skills.