"Chile, o una voluntad de ser" (Chile, or a will to be) were the words that could be read on the Chilean pennant, a line from renowned Nobel Laureate for Literature, Gabriela Mistral. This action took place as part of Imagen de Chile's campaign "Chile: creatividad que inspires el mundo" (Chile: creativity that inspires the world). The campaign is using different events to show how Chile's cultural heritage has influenced the world.