To add any value to the call you are about to make, do your research about the company you are targeting before you pick up the phone. Read up about the company, where it is located, their key executives, number of employees, net worth, and more. Without this basic information you wouldn't be able to figure out their pain points, nor will you be able to understand how your products and services can help.
Also, do your research about people you may know in the company or have common connections with. This will help you find similar associations and connect on a more personal level.