In sports, phygital is found in concepts as simple as the hospitality apps of stadiums, which allow fans to order what they will consume before entering the venue. A couple of thumb movements on the phone to later save themselves from queues, crowds, and the possibility of missing parts of the match for having gone to get drinks or food. The AMK study included a survey in which the fans consulted assured that they would consume more hospitality in the stadiums if they could order the menu before entering.