Rock musician Gustavo Cerati helped pioneer electronica in South America during the 80s and 90s, and the genre heavily influenced his 1999 album Bocanada.[64][65] The genre continued to grow during the 2000s and many artists gained local notoriety at the Zizek Club nights at the Niceto Club in Buenos Aires.[66] After three years, the club nights evolved into ZZK Records, an independent record label that helped pioneer electro-folklore in Latin America, with a focus on cumbia fusion.[67][68]