In the Regional Mexican field, Tejano music became the most prominent genre and one of the fastest-growing music genres in the United States.[50] On January 10, 1990, EMI Latin bought Bob Grever's Cara Records, beginning the golden age of Tejano music.[50][51] Tejano music's growth exploded,[52] as journalist Ramiro Burr put it "a stubborn brushfire spread over the horizon", the genre converted radio stations to play Tejano music.[53] This garnered the attention of record labels across the United States who were eager to expand their rosters.[52] In 1991, Warner Nashville created Warner Discos specifically for Tejano artists crossing over into country music while Arista Nashville erected Artista Texas with the same objective.[54] Other labels such as PolyGram Latino and WEA Latina began deliberations to exclusively sign Tejano acts, while Fonovisa began signing Tejano musicians.[55] These incentives helped expand performers' fanbases beyond Texas and the southwest.[56] It also brought the genre to territories unfamiliar with the genre.[53] The golden age is generally considered by journalists to have ended on March 31, 1995, when Selena was shot and killed.[56][57] Tejano music set five consecutive years of sales and concert attendance records from 1990 to 1995.[50] Mario Tarradell of The Dallas Morning News wrote that the singles from Amor Prohibido elevated Selena to success on Latin radio whose promoters had not previously taken the singer seriously.[58] By 1994, Tejano acts were effortless selling 100,000 units of their albums, while La Mafia and Selena were the two most commercially successful Tejano artists.[53] Selena's music led the genre's 1990s revival and made it marketable for the first time.[59][60][61][62] Tejano music is believed by Jose Behar to have hit Mexico "like an atomic bomb" by 1994.[53] While Tejano singer Emilio Navaira decided on a crossover into American country music, preparations began for Selena's crossover into American pop music.[63] The singer was fatally wounded after a confrontation with Yolanda Saldivar, a former friend and manager of the singer's fan club and boutiques.[64] Her unfinished crossover album, Dreaming of You (1995), became the first mostly-Spanish album to debut and peak at number one on the US Billboard 200 chart.[65] Tejano music suffered and its popularity waned following Selena's death, and record labels began abandoning their Tejano artists while radio stations in the United States switched from Tejano to Regional Mexican music.[66]