On 4 February 2022, Pluma teamed up with Raul Vega on the single "El Belicn", a corrido anthem on the local narcoculture.[26] Working on-hand with the song's production, Pluma and Vega played the roles of members of a drug cartel for the song's music video directed by Barush, instantly going viral among locals.[27] The track gained momentum after its usage in TikTok and Instagram, with its music video racking 10 million views on YouTube in one month and gaining a lot of playlisting on Spotify.[26][28] In April, "El Belicn" debuted at number 50 on Billboard Hot Latin Songs, peaking at number 46 two weeks after and becoming Pluma's first entry on the charts.[4]