While Ubisoft eschewed Steam releases voluntarily, Epic continues to pay huge amounts of money for specific high-profile games to launch as timed exclusives on the Epic Games Store. That includes a $146 million upfront payment against royalties on Borderlands 3, which had an exclusive launch on the Epic Games Store in 2019 that attracted 750,000 new users to Epic's platform, according to company documents revealed during the Epic Games v. Apple trial. When Borderlands 3 came to Steam months later, though, Take-Two CEO Strauss Zelnick said sales on Valve's platform "exceeded our expectations."