The Brazilian bossa nova became widespread in Latin America and later became an international trend, led especially by Antnio Carlos Jobim.[38] Rock en espaol became popular with the younger generation of Latinos in Latin America,[39] for example the Argentine band Almendra.[40] Mexican-American Latin rock guitarist Carlos Santana began decades of popularity.[41] By the late 60s, the boogaloo boom was coming, and boogaloo musicians such as Prez Prado, Tito Rodrguez and Tito Puente[42] released boogaloo singles and albums. Most of the other groups were young musicians such as Pucho & His Latin Soul Brothers and Joe Bataan.