In opposition to traditional UWP apps, packaged apps currently need to undergo amanual verification process, for which you can apply here.In the meantime, all users will be able to install your package by double-clicking it,so a submission to the store might not be necessary if you're looking for aneasier installation method. In managed environments (usually enterprises), theAdd-AppxPackage PowerShell Cmdlet can be used to install it in an automated fashion.