In early 2015, Vallely launched a new skateboard company called "Street Plant".[12] As of 2016, the Street Plant team roster includes Vallely, Kristian Svitak and Joey Jett.[13] The company was inspired by the DIY ethic, which influenced Vallely deeply, and the constant pressure from sponsors which constrained his values. After cutting all ties with sponsorships, he established Street Plant along with his family, completely independent of industry financial, distribution and marketing support.[2][12] Vallely is involved in the addition of personal artwork on the decks and complete skateboard ordered from his house in Long Beach, California.[14]