When governments eventually have the gumption to lock these kinds of CEOs up for a long stretch, this kind of behaviour will reduce and eventually stop. Apple is as complicit as Google in letting these things happen and they should be held accountable too. For too long have these tech types been pushing the boundaries of consent with what they can and can't do with users' machines and data. In many other industries, this would be deemed illegal but the Tech world seems to get away with it because they are allowed to get away with it. Legislation needs bringing in to make them stop behaving like this.