Things changed dramatically in 2008 when Apple introduced the App Store with 500 native apps. Smartphone users left the poor mobile web experience behind and started downloading apps for sites such as Facebook and The New York Times. This spurred the rapid development of apps of all kinds, from practical utility apps to addictive games like Candy Crush. By 2015, consumers were spending 88% of their online time inside native apps, essentially forgoing the mobile web almost entirely.