And for all EA's efforts to slow things down, a player's pace, power and balance are paramount - as they have been for years. It's why, in Ultimate Team's auction house, Chelsea's much-maligned speedster Timo Werner costs twice as much as Spurs and England star Harry Kane, who in the real world is one of the best strikers in the world. This is not a new conundrum for EA Sports. How do you make the world's best regista, Jorginho, who this summer won the Champions League and the Euros despite having all the speed of a turtle inching its way up a sandy beach, effective in a football video game in which Manchester United's Anthony Martial plays like prime Brazilian Ronaldo? All these years later, EA still hasn't cracked it.