Though it aired in some local markets beforehand, perhaps the single most famous Super Bowl ad of all time aired during CBS' broadcast of Super Bowl XVIII on January 22, 1984. Simply titled "1984," the commercial positioned then-underdog Apple as a revolutionary company that could rise up and challenge IBM, which had seemingly monopolized the personal computer market. It likened IBM to the dystopian "Big Brother" entity from George Orwell's 1984 with Apple as the revolutionary who would overthrow the totalitarian, monopolistic regime.