One of them is Shose Kessi, a social psychologist at the University of Cape Town. In an email exchange, she took aim and fired: "I dislike the term 'developing world' because it assumes a hierarchy between countries. It paints a picture of Western societies as ideal but there are many social problems in these societies as well. It also perpetuates stereotypes about people who come from the so-called developing world as backward, lazy, ignorant, irresponsible."