I know that this is often easier said than done. Parents today still have the toughest job in the world - and no one ever thanks you enough for doing it. You're working longer and harder than ever, juggling job and family responsibilities, and trying to be everywhere at once. When you're home, you might try to get your kids to read, but you're competing with the other byproducts of the technological revolution: video games and DVDs that they just have to have; TVs in every room of the household. Children eight to eighteen now spend three hours a day watching TV, while they only spend 43 minutes reading.