The game was announced on 16 August 2011 at the Gamescom event in Germany, and was released on the Xbox 360 and PlayStation 3 consoles in March 2012. Along with several other new EA Sports titles, FIFA Street was available early to purchasers of the EA Sports Season Ticket.[3] Lionel Messi features on the cover after EA announced, in November 2011, that he had signed a deal to become the new face of the FIFA franchise.[10] The "Adidas All-Star Team" including 13 of the greatest footballers in the world and the Lionel Messi Barcelona-themed venue were available as pre-order bonus.[11] A FIFA Street demo was launched on 28 February 2012 on Xbox Live and a day later on PSN.[12] Unlike the previous 3 FIFA Street games, this one does not use the EA Sports BIG branding, and instead uses the standard EA Sports branding. Along with FIFA Street, SSX was also resurrected for a new game.