The program officially began on February 20, 2003 at a community meeting held in Burbank, Washington. A variety of Hispanic/Latino community leaders, state and local law enforcement officials, and members of state and national traffic safety organizations were in attendance that evening. WSP led a presentation that included statistics from all fatality and felony collisions in 2003. During the meeting, there was an overwhelming positive response and commitment from attendees to take action on the issue.