"If you want to use music that's written by someone like Kanye West you can easily spend between $100,000 to $200,000 on a single track," Gross explains. "Sometimes labels are willing to lower rates if you choose a selection of tracks, or choose to feature music from an artist that might be up and coming. Games like FIFA and Grand Theft Auto are trend-setters for music. If you're an upcoming artist and you can get your music featured in games like these it can launch your career."