First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals.