After years of writing music together, Pluma worked with his cousin, fellow singer and songwriter, Roberto "Tito" Laija Garcia, also known as Tito Double P, on releasing two live albums, Disco en Vivo on 21 February 2020 and Disco en Vivo, Vol. 2 on 4 July.[22] Published by the independent label El Cartel de los ngeles, the collections consisted of recordings of his performances around Jalisco.[22] In April 2020, he released his debut studio album, Ah y Qu? featuring twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero.[22][23][24] Pluma published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release.[22] He followed up with the singles "Mil Historias" with Hector Rubio on 13 November and "El Petter" with Decreto Real on 4 December before deciding to work on a new body of work.[22]