And as these cross-platform instant games become more popular, distribution will likely move toward a more decentralized model. Instead of going to a central app store, we would discover and play instant games based on links shared by our friends and family. So what happens to app stores in this new world? They would become less gatekeeper and more curator. In this model, game developers would be able to engage with and distribute to their audiences directly, picking and choosing the right platforms for a particular genre or target audience. As game developers directly monetize their audiences via commerce, subscriptions, tips, and other approaches, we will continue to see new business models for games emerge, beyond ads and in-app purchases.