Nowhere Bookshop's name is inspired by that feeling you get when lost in a good book. According to Jenny: "Growing up I spent more time in the land of books than I did in real life. I lived in those neverlands that you can only visit in stories. The places you grew up in that never actually existed. The ones you got lost in and the ones you found yourself in. Those strange countries that are real and important, in spite of the fact that they exist nowhere at all but inside you."