From the beginning Apple kept 30% of every purchase; that was similar to the rate the company kept for iTunes purchases, and perhaps more pertinently, just barely covered credit card processing fees for a $0.99 app.1
From the beginning Apple kept 30% of every purchase; that was similar to the rate the company kept for iTunes purchases, and perhaps more pertinently, just barely covered credit card processing fees for a $0.99 app.1