Epic, in a very savvy way, is waging this war as much or more in the court of public opinion as they are in any court of law. And, ultimately, Apple stands to lose more in brand equity than in dollars, no matter how this turns out.
Epic, in a very savvy way, is waging this war as much or more in the court of public opinion as they are in any court of law. And, ultimately, Apple stands to lose more in brand equity than in dollars, no matter how this turns out.