A rsum is a marketing document in which the content should be adapted to suit each individual job application or applications aimed at a particular industry. In late 2002, job seekers and students started making interactive rsums such as rsums having links, clickable phone numbers and email addresses. With the launch of YouTube in 2006, job seekers and students also started to create multimedia and video rsums.[12] Job seekers were able to circumvent the application for employment process and reach employers through direct email contact and rsum blasting, a term meaning the mass distribution of rsums to increase personal visibility within the job market. However, the mass distribution of rsums to employers can often have a negative effect on the applicant's chances of securing employment as the rsums tend not to be tailored for the specific positions the applicant is applying for. It is usually, therefore, more sensible to optimize the rsum for each position applied for and its keywords [13] In order to keep track of all experiences, keeping a "master rsum" document is recommended, providing job seekers with the ability to customize a tailored rsum while making sure extraneous information is easily accessible for future use if needed.