Some of their customers experienced a loss of trust in Adobe as a company and an attendant rise in anxiety.[41][42] Despite significant customer criticism over Adobe's move to subscription-only pricing,[43] the company announced that it would not sell perpetual licenses to its software alongside the subscriptions: "We understand this is a big change, but we are so focused on the vision we shared for Creative Cloud, and we plan to focus all our new innovation on the Creative Cloud".[44]