The secret to Jolly Time's longevity has been its ability to continually evolve its brand and marketing as it keeps up with consumers' ever-changing snacking whims. Today, the company is best known for its line of microwave popcorns, including rich flavors like Blast O Butter and low-calorie options like Healthy Pop. New challenges however, continue to pop up for Jolly Time as the grocery store industry consolidates and consumers gravitate toward pre-popped bagged popcorn in fancy flavors (think sea salt caramel or white cheddar).