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People ask why I am so concerned about what other bloggers are doing. In some respect, I don't mind. I know deep down that these people won't succeed in the long term. It's tough on genuine bloggers though when you see brands working with what I'd call a fake influencer rather than a genuine one and I would urge all of you working in blogger outreach to use tools like Social Blade to check out the behaviour of the bloggers and influencers you're working with.