5.2 We may use your Personal Data to process any requests made by you for example, to create a user account, subscribe to a mailing list or make a complaint about a comment/post, respond to your inquiry, and communicate with you when necessary to provide customer service and/or follow-up information related to a Site. We may also use information you provide to communicate with you about your interest in our events and our company, to help us improve, operate and enhance your experience on a Site, to promote our events, notify you about important functionality changes to a Site, new services, and special offers we think you will find valuable, to tailor advertisements, content, and other aspects of your experience on and in connection with a Site, for other administrative purposes, to prevent or detect abuses of our terms of use, for identifying, modifying or deleting nuisance or defamatory material posted by users, and to enable third-parties to carry out technical or other functions on our behalf as well as any other purpose that we may disclose to you at the point at which we request your Personal Data.