For another, the iPad app has recently introduced a scrolling feature where e-books no longer page turn, but now scroll along the way Logos books do. This may not seem like much, but it's actually a very big step forward. Kindle was stuck trying to make digital book simply imitate print books, but this is the wrong way to think about ebooks. Digital books are a different medium with a different set of advantages (and possibly drawbacks) and when you just try and make a digital book mimic a physical book you are actually hamstringing what some of the advantages are to ebooks, while you don't actually gain the advantage of a physical book by mimicking it on a digital format. I won't bother going into more detail here, but suffice it to say that I think the scrolling feature is a superior and more natural digital experience over the page-turn feature that any Kindle e-reader is going to be stuck in.