I use lumion for high end renderings. Softplan's renderings are great for working with clients to show what things will look like on their project. Lumion was purchased only for our own use in selling stock plans. I'm still learning it and its got a pretty steep learning curve so far. Mostly I just don't have as much time to devote to it with our current workload. The attached is with maybe 10 hours learning time and definitely needs improvement but I'm getting there. The nice thing is softplan has a direct export to sketchup feature and lumion is 100% compatible with sketchup so its an easy process.