In 2010, the animation market was estimated to be worth circa US$80 billion.[28] By 2020, the value had increased to an estimated US$270 billion.[29] Animated feature-length films returned the highest gross margins (around 52%) of all film genres between 2004 and 2013.[30] Animation as an art and industry continues to thrive as of the early 2020s.[31][32][33]