"We were trying to sell coffee and couldn't get people to try us," Allen says while taking a quick break at Onyx Coffee Lab headquarters in Rogers. The location is one of four that the company currently has, with two in Bentonville--one downtown and one at the Momentary contemporary art space--and one in Fayetteville. "We were a new brand and to sell into the specialty coffee/cafe scene, most of which was on the Coast, we would call (locations in) San Francisco, and they would ask 'Where are you from?'"